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Wednesday, May 11 • 12:50pm - 1:20pm
Navigating the Five Stages of a Project to Product Transformation

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Shifting an organization from a project-oriented approach to a product-oriented is a complex, multi-year effort that involves pervasive organization change. If your organization is among them, you may be wondering which stage you are in (starting out, experimenting, expanding, operationalizing, or approaching maturity) and how advanced you are at operationalizing this new model and reaping its benefits.

During this session, Tasktop VP, Product Marketing, Naomi Lurie and Senior Director, VSM Research and Design, Carmen DeArdo, will walk through the five stages of project to product maturity and outline the steps needed to advance to each stage in all seven dimensions.

This session is presented by Tasktop.

Speakers
avatar for Carmen DeArdo

Carmen DeArdo

Senior Director, VSM Research & Design, Tasktop
Carmen DeArdo is the Senior Director, VSM Research and Design at Tasktop. Carmen consults with customers on project to product transformations to accelerate their flow of value delivery utilizing Tasktop product insights. Carmen was co-author of Standing on Shoulders: A Leader’s... Read More →
avatar for Naomi Lurie

Naomi Lurie

Vice President of Product Marketing, Tasktop
Naomi Lurie is the Vice President of Product Marketing at Tasktop. She is passionate about making businesses successful through effective customer-centric communication. With over 17 years of B2B product management and marketing experience, she specializes in large enterprises and... Read More →


Wednesday May 11, 2022 12:50pm - 1:20pm BST
Track 4